WELCOME TO GENESIS GOLF

Genesis’ commitment to golf reflects a shared dedication to precision, performance, and continuous improvement. Through its involvement in world-class tournaments and partnerships, Genesis supports the sport at the highest level while creating meaningful experiences around it.

We are proud to sponsor the Genesis Scottish Open, one of the premier events in Europe's golfing calendar. At Genesis we understand the passion and committment needed to achieve excellence. That drive for perfection is reflected in our golf sponsorship.

Genesis sponsors world-class golf tournaments, providing a distinctive brand experience that unites elegance, innovation, and performance.
 Through its continued partnership with golf, Genesis nurtures emerging Korean talent, supporting their journey onto the global stage and celebrating the spirit of excellence that defines both the sport and the brand.

Genesis is pleased to announce the launch of a one-of-a-kind tournament series for Genesis owners and passionate amateur golfers across Europe: The Genesis European Golf Cup.  As a participant you will compete not only for the Cup, but for the opportunity to represent your country at the grand European finale, hosted alongside one of the most prestigious tournaments in world golf –the Genesis Scottish Open. 

Hosted at the historic Riviera Country Club in Los Angeles, The Genesis Invitational is an elite, limited-field PGA Tour golf tournament hosted by Tiger Woods.

This year Jacob Bridgeman clinched the title with 18 under par. It was Bridgeman’s first PGA Tour victory, won against competition that included 18 of the top 20 golfers in the Official World Golf Ranking. As they followed the excitement, tournament guests explored the full Genesis lineup and enjoyed Korean-inspired hospitality.